How to build Industry Knowledge with Google Alerts & Feedly

It is very important to build a daily habits of reading news and analysis to broaden your industry knowledge. For a fresh grad, doing this can create a competitive advantage over other candidates. I highly recommend that you get into a daily habit of reading news everyday, or at least scanning over the headlines for important updates.

One time, I was in a cab on my way to meet a potential client in Vietnam. This person was a CIO at a bank. Having an extra ten minutes, I quickly pulled up Feedly where I already set up searches for “Banks in Vietnam.” I came a cross an important article sharing that the State Bank of Vietnam planned to reduce the number of banks in Vietnam from 40 to 15. As I was chatting with the CIO, I causal mentioned to him that I understand he must be under pressure from his company since the State Bank of Vietnam will significant reduced the number banks in operations. This article helped me to build crediblitly as a trusted partner who understand important industry trends.

The good news is that you don’t need to be going to many different websites to track news. You can use Google Alerts + Feedly to pull all of the news into one website. It is also an app that you can use on your phone. The next time you are on a bus/train, you can quickly scan over the headlines. Or spend 20 minutes during breakfast/lunch to broaden your industry knowledge.

For example, say you are working in Ed Tech industry, or want to get a job in this space, this is how you can track the news.

  • First go to
  • Type in the words you want to track, for example “ed tech”. Then click on Show Options. And in the last line, choose “Deliver to RSS Feed”.
  • Then click on Create Alert

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Then go to the Search Box, and paste the URL link into the box. And hit enter. Then click on the Green Add button to add the link. Now, anytime there are news about “edtech” anywhere in the web, google alerts will put the news and deliver to your Feedly page.

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Once you click on the Green Add Icon, on the left hand side, Feedly asks you which collection you want to add this alert to. Under “Create new collection” I typed in EdTech.

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You can and should type in multiples words you want to track. For each word, you have to type in one at a time. Here I want to track “Ed Tech”, “blended learning”, “technology” AND “apply” AND “school”, “technology” AND “apply” AND “higher education”, “education” AND “startups”,  “David Miyashiro”, “Rich Kiker”, “Michael Horn.”

You should also track industry experts. To find out who are the industry experts in this space, I went to Google and typed in “edtech experts” and it gave me this links. From there, I found out the names I needed to track. You can also go to youtube and do the same thing.

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You can also go to Topsy and search for influencers on Twitters:

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This is the final look of my Feedly for EdTech after I add in multiple keywords. In the morning, I can just click open my Feedly app on my phone and screen al the headlines. Then I can value to conversations during job interviews or my colleagues/boss/clients at work. Have fun guys.

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After setting these alerts, I found this useful article on Feedly:

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