Building Industry Knowledge

I often get asked the question: “I am a new grad with limited working experience. How can I make up for this?” By following and understanding key industry trends, you can stand out in an interview because you can offer knowledge that other candidates often can’t. 

Building industry knowledge also can help to boost confidence. Armed with useful industry knowledge, you can confidentially walk into any meeting room with and have a meaningful discussion with senior executives. At the very least, the interviewers will appreciate that you have taken the time to talk in their language. At the very best, you can aim to teach the interviewers something new. 

Building knowledge takes time. It is not something that you can do in a a few weeks. To expand my knowledge, I started reading industry trends and follow thought-leaders in relevant fields. This is important because it provides a “big-picture” perspective that often are not taught in school. For fresh grads, it is hard to stand out from the rest of the similar  pool of applicants. But if you can come into an interview room and demonstrate that you have a solid understand of the industry, of the company, of what keep the senior management team up at night, you will be a welcome change of fresh air for the interviewers. And you will leave a deep favorable impression.

Building industry knowledge is helpful when you are looking for a job because it helps you to stand out from the rest of the other candidates. You should build a habit of daily reading news article online for 3-6 months tracking the industry news.

The following resources have been tried and tested by me: 

  • Listen to podcast on a daily basis. Here the podcasts that I listen to. They are by people who have truly lived life. They also interview other awesome people. I have learn so much from listening to how these incredible people think, feel, and act. To start using podcast, download the podcast app on your phone(for iPhones, it is already there). From there, go to search and type in these names below. Then click on Subscribe and you can start listening.

Lily’s Favorites – These are the ones that I listen on a daily basis:

  • Ted Radio Hour. The TED Radio Hour is a journey through fascinating ideas: astonishing inventions, fresh approaches to old problems, new ways to think and create.
  • James Altucher Podcast: I love this podcast because James is all about keeping it real. He has made millions and lost it all and made it back.
  • Tim Ferriss Podcast: Tim is all about experiencing life to the fullest and then break it down into simple steps for you to learn from.
  • Tony Robbins. I love Tony since he is dedicated to help you build a positive and winning mindset. And I love him being real and straight to the point. No-nonsense style.
  • Joe Rogan Podcast: If you are really into living life on a edge and always pushing your limits, then check this podcast out. I love Joe because he completely has no filter and will say whatever he wants. It is truly liberating. Try it if you have an open mind. The Joe Rogan Experience podcast is a long form conversation hosted by comedian, UFC color commentator, and actor Joe Rogan with friends and guests that have included comedians, actors, musicians, MMA instructors and commentators, authors, artists, and porn stars.

General Podcasts that is all around helpful:

  • Ted Radio Hour. The TED Radio Hour is a journey through fascinating ideas: astonishing inventions, fresh approaches to old problems, new ways to think and create.
  • Tony Robbins. I love Tony since he is dedicated to help you build a positive and winning mindset. And I love him being real and straight to the point. No-nonsense style.

Podcast on building an incredible mindset:

  • Tony Robbins. I love Tony since he is dedicated to help you build a positive and winning mindset. And I love him being real and straight to the point. No-nonsense style.
  • Rich Roll Podcast: I love this podcast because Rich Roll is such a cool person. He was the first person to do a 5 Ironman races in 5 consecutive days. And he interviews people who have done crazy stuff to share with you. And Rich is just an amazing human being and an exceptional orator.
  • James Altucher Podcast: I love this podcast because James is all about keeping it real. He has made millions and lost it all and made it back.
  • Another Round. BuzzFeed’s Heben Nigatu and Tracy Clayton fearlessly — and hilariously — explore race, sexuality, and pop culture, with guests ranging from Clinton to “Hamilton” playwright Lin-Manuel Miranda, all over a couple drinks.

Podcast on Business:

  • Planet Money.NPR’s “Planet Money” team describes its show like this: “Imagine you could call up a friend and say, ‘Meet me at the bar and tell me what’s going on with the economy.’ Now imagine that’s actually a fun evening. That’s what we’re going for at Planet Money.”
  •  Masters in Business. Investor and author Barry Ritholtz sits down each week with a power player from the business world for his podcast produced by Bloomberg.
  • Marketplace. Every weeknight host Kai Ryssdal guides you through the day’s top business news on the podcast version of American Public Radio’s “Marketplace.”

Podcast on Consulting:

  • Firms Consulting Podcast: For those who are looking for a job in consulting, this is a great podcast to learn how to prefect your case interviewing skills.

On Productivity:

  • Tim Ferriss Podcast: Tim is all about experiencing life to the fullest and then break it down into simple steps for you to learn from.

Fun & Kicking Ass:

  • Joe Rogan Podcast: If you are really into living life on a edge and always pushing your limits, then check this podcast out. I love Joe because he completely has no filter and will say whatever he wants. It is truly liberating. Try it if you have an open mind. The Joe Rogan Experience podcast is a long form conversation hosted by comedian, UFC color commentator, and actor Joe Rogan with friends and guests that have included comedians, actors, musicians, MMA instructors and commentators, authors, artists, and porn stars.

On Startup:

  • How to Start a Startup. I listened all of these podcasts. Solid real life examples. Hope you can learn from these so that you don’t have to make costly mistakes.
  • Seth Godin’s Startup School. Seth has done it all. So when he speaks, he speaks from real life experience. This I can completely respect. And I love his focus on making a small group of customers happy first. Not the “short-cut” but paying due and build up a tribe that truly loves your product.
  • Startup. NPR veteran Alex Blumberg wanted to make a podcast startup. So he made a podcast about it.
  • Stanford’s entrepreneurship Corner. Interviews with some of the brightest minds. Advanced topic.

On Healthy Eating:

  • JJ Virgin. She gives useful advice on how to eat healthy. I read her book and followed her advice. Pay close attention to what she says about sugar, gluten, and good fats. Enjoy everyone.

On Psychology:

  • Invisibilia (Latin for invisible things) is about the invisible forces that control human behavior – ideas, beliefs, assumptions and emotions. Co-hosted by Lulu Miller, Hanna Rosin and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.

Large companies also run their own Podcast. Make sure you check out if the company you are interested in has its own podcast. Even if they don’t, check out if their competitors have their own podcasts. For example, Goldman Sachs has its own podcast.

  • Read news articles on LinkedIn Pulse. You can download the LinkedIn Pulse app on your phone. It allows you follow industry leaders and read what they write. Make a daily habits of reading these brilliant writing and you will also start to use their language and open to new exciting ideas. Also, you will learn from their live experiences which help you understand what make them successful.